Principles of Good Video Design: Motion Graphics
Motion Graphics: Simple animated graphics can really make a video pop. Some suggestions that can be done with most video editing software: Fade in/out Grow/shrink in/out Blur in/out Bounce in, slide out (use this sparingly or for specific purpose) Leave 5 seconds of blank lead space before and after your video content Use transitions sparingly. There’s nothing wrong with the …
Principles of Video Design: Layout
Layout: Create an overall design for your video that will remain consistent throughout: Size and positioning of titles and bottom thirds (the graphic near the bottom of the screen with names, titles, telephone numbers, logos and other pertinent information) Utilizes your color palette Utilizes your selected font styles Plan your shoots to allow open space on right, left, bottom for …
Principles of Video Design: Fonts (Typestyles)
Fonts (Typestyles): Like color, less is better. Choose one main font family and use variations (bold, italic, bold italic) for the main text, subheads. You can choose a more decorative font for headline if appropriate, but use sparingly. San-serif fonts are more readable on video than serif fonts, and you will generally need to choose a larger size for readability …
Principles of Video Design: Color
Keep your colors choices simple and restrained. Use complimentary colors for greater visual impact Don’t be tempted to use all your favorite colors. Instead choose a palette of 3-4 coordinating colors. Generally a primary color (or dominant), secondary color, and accent color. White, yellow and black stand out best against most backgrounds. Consider the background color when shooting your onscreen …
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