I wanted to talk a little bit about having video on your web site, or on a portal such as YouTube or Vimeo can help your company pull up better in Google. First let me say that just having an online video isn’t enough. Until developers come up with a way for search engines to translate audio content into text, we have to do it for them.
Just having an online video isn’t enough, although research has shown that viewers tend to spend more time on a site that has video. What I’m talking about is getting viewers to your site to begin with. How many of you have noticed that on the top left of the Google search engine are some links: everything (the default), images, maps, videos, news, shopping, more. These links, and in our case, the VIDEO link, are huge traffic increasers IF, and only IF your video is properly optimized. It’s easiest to do with YouTube and Vimeo.
The first step is to properly tag, and include a description and title for each video. Then make sure that the URL to your web site is included somewhere in your profile, and/or description on the video portal site. Optimizing video that’s embedded on your own web site is a little trickier, but it can be done. What you want is for visitors to end up at YOUR web site. It’s OK for them to go to YouTube first, but you need to provide a way for them to access your web site after they’ve browsed the video channel.
Once your video is optimized, try doing a Google search for keywords that a user might type in. Then click Google’s video link. I tried it for C’motion and I was all over the first page! I generally optimize for the following keywords: multimedia, promo, video, denver. Six of the ten videos on the first page are for C’motion. That’s great for me because people who are looking for my services would be interested in seeing a video of what I do. Try it and see for yourself!
What about your business? What kind of video would help sell your product or service? Give us a call and we’ll be happy to help you with some ideas.